Nowadays, the time spent by consumers on laptops and desktops is increasingly shifting towards mobile devices. This shift creates the need for marketers and business owners to consider the idea of embracing a mobile-first design strategy. The term mobile-first is something that’s not new, we often hear consumers demanding website owners to create a mobile centric website as they want everything on the palm of their hands nowadays.

As the need for a mobile-first website increases, this article discusses the advantages of shifting towards a mobile-first design.

1.     Enhanced User Experience

If you’re someone who’s ever tried to open a desktop website on your mobile, you would be aware that desktop websites are expansive and carry a baggage, when viewed on a smartphone. These elements, when added to the mobile site, often cause clutter. In order to create an experience that is response-oriented, there is a need to adopt a mobile-first design strategy.

2.     Availability

If we compare the time we spent on our mobiles with that of desktop and laptops, there’s a huge difference. We keep our mobile with us 24/7. Therefore, you should go for a mobile-first website if you want your customers to be able to access your content at any time of the day and at any location.

3.     Global Reach

In many markets like Korea or India, smartphones have taken over completely. Consumers prefer viewing website and browsing on their smartphones instead of laptops or desktops. Therefore, there is a need for businesses to shift to mobile-first designs in order to reach more customers. With a mobile-first website, you’ll be able to target and reach a large number of people, in any country and at any time.

4.     Mobile Search All The Way

It is a fact that mobile searches have taken over desktop searches. There are many individuals who switch website if they feel that they’re not able to view the website properly on their smartphones. Mobile needs to be given priority when making strategies as more traffic shifts towards mobile devices.

Some of the benefits of a mobile-first design includes:

·        An increased reach to clients and customers via small devices,

·        The ability to track, analyze and report, all in one place,

·        The cost and time invested on managing content is reduced, the experience is consistent and may result in conversions, sales and lead generation

·        Staying ahead of competitors. Many of the businesses have not embraced mobile-first design as of yet. Therefore, you can shift towards a mobile-centric approach and be ahead of your competition.

Mobile phones represent the future, if you’re a business that is not considering a mobile plan, you’re taking a serious risk for your company. Many individuals demand for a website that is user-friendly when viewing it on a mobile device. With the digital revolution that has taken over, adopting a mobile-centric approach is a great opportunity for businesses out there. You can easily reach your potential customers at any location and at any time.

Step up your game and invest in your online future, today.

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