Top Proven Ways of Digital Design That Will Boost Your Business 1
The top 3 web design platforms in Cyprus

Designing your website can seem a little daunting at first. There are so many web design platforms to choose from, and so many things to consider prior to choosing the platform you will decide to proceed with.

After years of experience in the area of web design, we have put together some of our personal favorite web design platforms. In this blog, we will give you an outline of these platforms, and why they have been of great value to us.

half laptop screen and keyboard visible on the left writing 'work hard anywhere', on a white table with a plant on the write on top of a notebook, next to a phone and a white mouse


Webssly is a free website builder which allows you to easily edit and create professional websites. It provides you with a variety of templates that can be used for websites, online stores, landing pages, and funnels.

One of the greatest advantages of Webssly is how fast you can get started and understand how the platform works. You basically need no coding knowledge, or experience in web design. Editing any template should not create trouble at all, because of the drag and drop builder.

Another reason why Webssly is such a great investment is because of it’s zero commitment. You can start off with the builder just by providing your name, and creating a Webssly account (with an email address and password). No need to add a credit card.

Here is a step to step guide on how to get started!

The value if this builder lies in it’s efficient and effective use. In addition, the team at Webssly provides support and help with any issues or questions you might encounter!

You can also have a look at the FAQ page on Webssly! And if you still have any unanswered questions do not hesitate to fill out the question form – here. The team will get back to you as soon as possible.


WordPress is possibly one of the most widely used website builders worldwide.

Sometimes people confuse with

Therefore, let’s clarify their difference first. is a website platform (software) on which you build your website. WordPress is free to use, and all you need is a domain name and a hosting provider. Since you are the one that will find a hosting provider, is considered to be self-hosted. If you are not familiar with what self-hosted means, you can take a look at our detailed blog on web hosting.

Now, is a hosting service. In other words, your website’s domain would look something like this: can be a good plate to start as a hobby blogger, etc. but it has lots of limitations if you are aiming to create a professional-looking website to build your business on.

In this blog, we will be discussing

As described above, is a software that allows you to build websites, blogs or apps. With you can create awesome web designs using the default (WordPress) builder as well as installed, but the software also allows you to install theme builder plugins. Theme builder plugins are basically website builders such as Divi, that come with themes and features allowing you to design your website.

Just like with Webssly, we use WordPress to build many of our client’s websites. One of WordPress’s greatest perks is that it gives you a lot of freedom and space for growth.

One of the few drawbacks to is the learning curve that comes with building a website. However, once you get to understand how it works, you will have gained valuable skills.


Shopify is possibly one of the most popular and widely used e-commerce platforms.

People use Shopify to create online stores for their business. One of the greatest perks of Shopify is the infrastructure behind the platform. It allows you to manage orders, update inventory, create professional-looking websites, and it is actually really easy to use.

Shopify provides themes and features and apps that help you create a pretty website that is functional – creating the best user experience possible.

In addition, it gives you the opportunity to sell products via other platforms such as Instagram and Facebook. The support team is always willing to help with any questions.

We use Shopify to build most commerce websites for our clients and we have learned how to utilize all the awesome features this platform comes with.

We have also written two blogs summing up what is Shopify and why would you use it, and why Shopify is the best E-commerce platform in Cyprus.

Online Solutions provides web design solutions for you!

Our experienced team has lots of experience in web design. We have created hundreds of websites for our clients as well as for companies we own.

This experience has helped us gain expertise in the field of web design and the ability to guide more clients in taking the right decisions based on their needs and goals.

Google always has awesome answers to your questions. But if you really need guidance with starting a new website, an E-commerce business, or even simple ‘help me solve this’ questions, we are more than happy to help you achieve your objectives.

If your goal is to build a website, but you are too busy or don’t want to do it alone – drop us an email and we’ll give you advice on how to proceed – with or without us.

WordPress? Webssly? Shopify?

We are here with years of experience to help!

How can SEO impact your website?
What is SEO and why would Google care about it?

Okay, so let’s take it backward…

Google’s goal is to give the reader/searcher the best experience possible and provide them with exactly what they need. Google makes information and content accessible to people from all over the world.

SEO (search engine optimization) displayed on white background

To make the purpose of SEO clear, we must first understand the motives behind it.

For starters, SEO stands for Search Engine Optimization.

Optimization is basically setting up your site in such a way that Google can tell how valuable your content is. Therefore, quality SEO increases the chance of your site to rank high in Google search results.

It is very simple: Valuable content + Quality SEO + consistency = Google can tell that your site is valuable = thus it will make it rank higher so that it gives it’s readers what they ask for – and this way, everyone wins! Google keeps people on the platform and keeps them happy, by providing targeted results regarding their search. In addition, the readers are satisfied and have gotten what they came for, and your website makes money from the traffic generated by Google.

The only ones that lose in this case, are the thousands of people out there that create valuable content but don’t know how to optimize their sites, leaving them further down on page 10 of the search results… Which let’s face it – most of us don’t even reach near that. So, why do this to yourself? Investing your time into optimizing your site/blogs is one of the most vital components to success online. 

How does Google identify quality content?

Given that we have clarified the importance of quality content, Google had to come up with methods of identifying which content is indeed valuable and worth pushing up to the top in the search results and which is not. And the way this is achieved is through the examination of variable factors – outlined later in this blog.

These ‘factors’ used by Google are purposely used by knowledgeable business owners/SEO experts in order to achieve success online.

The better and the more targeted the optimization, the higher the rank.

And as to why should you care about optimization… Optimization has the potential to generate traffic to your website without you having to pay for it. No ads needed, no paid promotions. Optimization brings you, potential customers, to your front door – just like that.

So let’s talk about the way that Google identifies if the content is good enough.

P.S. This is a whole new chapter and a very complex one to understand, so we will talk about the basics.

Keywords and SEO.

In the early 2000s, the density of related keywords used was possibly the biggest factor to drive traffic to your site, which traffic often converted into leads which in turn made you money.

However, Google has outsmarted its old method and made the concept of ranking a whole lot more complicated.

Keywords still matter, but they aren’t the determining factor for your success. It can be thought that Google acts as a matching machine, if you provide what the reader is searching for then you rank high. But that’s not all.

There are tons of other metrics that Google uses to determine whether or not your site is valuable enough to be ranked. It takes into consideration inbound and outbound links, it considers loading speed and how many people share your content on social media. Google checks how long your blog posts are, it considers the design of your site, and how easily it can be used (navigated), etc.

So, is it all about keywords? No.

Does content even matter? Oh Yes, it surely does.

But how can an internet service provider like Google, so intelligently, identify the metrics discussed above? Well, Google uses web crawlers (which are a piece of a program) that use the factors described above to copy webpages that seem valuable. These webpages are processed by the search engine which creates a list of them. And the list is your search results in order of best to worst.

Crawlers work in multiple ways and there are many factors they consider.

How do I optimize?
  • By creating the content on your site in a way that is easy to read
  • Building your site in a way that the user (and crawlers) can access the information they need easily and quickly through on-page and off-page SEO
  • Through writing a blog or selling a product, creating content/selling something which people will find valuable. Try to provide solutions, give information, be thorough in what you write.
  • Create unique content (ask yourself – what is my unique value proposition?)
  • Research well your niche/target audience and use their language – what keywords do they search for? – How could you engage them with your content/product/service?
  • Use Title tags and Meta descriptions using the words you aim to rank for – and also make them intriguing enough for someone to want to click on your site.
  • Use analytics tools to help you track down your progress and which keywords have the greatest ‘demand’, and where did most of your visitors come from
  • Make sure you minimize any technical errors, and you update your site regularly
  • Try to get as many backlinks as possible. You can do this through networking, etc.
  • Make sure your site’s loading speed is good – this is one of the most important components for ranking at the top of the search results
Biggest factors affecting ranking.

If we were, to sum up, the few biggest SEO factors affecting ranking, they would be the speed of your site, and the accessibility of your site. By accessibility, we mean how easily both crawlers and humans can find out what your site is all about.

Given the unbelievable speed of life these days – everyone needs to get to places fast, both physically and virtually.

So, one thing you sure want to do as a website owner is to provide value to your readers, fast.

And given how much the Internet industry has been growing the past decades, many vital components for success online, such as SEO, are constantly evolving … Raising the need of the industry to evolve proportionally with them.

Shopify Store
Why Shopify?

What is Shopify?

If you are in the process of researching how to expand your business online, or how to start your business online, Shopify might have shown up in your search results several times.

To be looking to expand online, you are probably familiar with the terms: commerce and E-commerce.

Well, Shopify is one of the most used commerce platforms worldwide. What it does, is provide the infrastructure and features which give the opportunity to anyone to build a store online and sell their products or services.

No skills needed. No expertise. Nothing.

For the sake of clarifying, commerce is the act of selling products and buying products. Consequently, E-commerce is the process of selling and buying through the web. The so-called ‘online industry’ is based on E-commerce.

Desk close-up view from above with white phone displaying Shopify store - start your business

Why is Shopify widely used?

The reason why Shopify is so much appreciated and used is because of the platform’s practicality.

Themes and Features:

Themes are what make a Shopify store look the way it does. Think of a theme as a template/design. Themes are built by Shopify’s designers and developers and they come in different prices and styles.

Themes are usually built on a topic. For example, some are made for fashion stores, others for hiking equipment stores, etc. However, you can use them for any product/service you would like to.

Every theme comes with its features. Features are basically some special design elements that also have practical uses. Some features include the image zoom on your products, slideshow section, customer testimonials, or predictive research.

Some themes are made to look simple, and some others more elegant with complex designs.

One of Shopify’s very helpful features is the ability it gives you to create product collections. This is particularly helpful for businesses with many products.

In addition, Shopify allows you to create discounts on your online store and it applies them automatically at the checkout phase of the purchase. The discounts might vary from a percentage to a free product, and they can be valid from a week to a couple of hours.

And the best thing is – you can modify everything at any time.


Shopify provides a variety of apps that can be installed to help you increase your sales or add features to your store. Some apps are free, and some are paid.

In addition, some apps can provide a variety of plans – therefore whether you will pay or not, is really completely up to you and your needs.

Some of the most useful apps were listed by OptinMonster and here’s just a sum up of the 10 most helpful ones to grow your business and increase sales:

  • OptinMonster
  • TrustPulse
  • Push Engage
  • Constant Contact
  • SendinBlue
  • Drip
  • Candy Rack
  • Referral Candy
  • io Rewards
  • Plugin SEO

Some of these Apps allow you to create Pop-ups within your store so that you increase conversions. Others help you create organized email campaigns or newsletters. Some of them help you optimize and identify problems with SEO, build loyalty, or even give your clients the nudge they need to refer a friend.

Shopify Plans

Shopify offers a variety of plans for business owners. Each of them comes at a different price and offers different features. Some of the features in which the ‘higher plan users’ can enjoy are higher discounts they get when collaborating with specific shipping providers or increased number of staff accounts, etc.

These plans are paid monthly, and you can upgrade your plan at any time.

The obvious benefit which comes with this is that even if you are a start-up trying to kickstart their business, or a business further up in the success ladder, Shopify is a place you can find what you need.

Choose the plan that suits you!

Sales Channels

Shopify has expanded to allow its users to sell their products from their store via other platforms. What this means is that you can integrate your Shopify store (with your products) onto your Facebook or Instagram page. When people visit your Instagram page, for example, they can click on the tab ‘store’ and view your products. And if someone decides to buy it, they are redirected to your store on Shopify!

This process has been made simple and there is a ton of support online on how to do it. Thus, making it easy for anyone to be able to sell through other channels – given that they have the requirements needed (i.e. their account on Instagram is authorized to create a store).


When starting off something new, it is helpful to feel secure and confident about the support you will have. It is likely that in the beginning you’ll have questions or face certain issues. And for this reason, having the support you’ll need is a vital component when choosing which commerce platform you’ll use.

Shopify is great at providing this security since all the plans have 24-hour multichannel support if you ever reach a deadlock.

How we utilize Shopify.

Shopify itself promotes the idea that any person from anywhere in the world can start a business.

The way the platform is created has gained the trust of hundreds of users worldwide, including us.

We help business owners create the ideal site for their business. We guide you through the process and build the store for you.

At Online Solutions, we try to make things a bit differently. Given that we are a small company, we care about providing our clients the best and most personal experience they can possibly get. Therefore, we work alongside you to create a Shopify store that will cover your needs and achieve your objectives.

Contact Us today and we will send you a FREE SHOPIFY ESHOP!

Website design desktop 1 1
Website Design in a nutshell. What is Web design?

In a nutshell, website design includes the looks of a website.

Kind of like a house that is designed to look pretty and be practical. Web design includes everything from the content on the website, the layouts, and apps used to make it look the way it does. It is the process of selecting the appropriate images, videos, fonts, and colours. And also includes the functionality of a website, such as navigation, backlinks, and internal links.

More simply

The visual characteristics of a website and the way you experience it as a visitor, are a result of web design.

Coding is important for web designers 1

Does web design require coding knowledge?

If you want to pursue web design as a career you might be better off learning code and getting comfortable with it. Code allows you to go above and beyond the limitations of visual builders and editors provided by website builders.

In other words, code gives you the flexibility to make a website look exactly the way you want it to look. It also gives you the ability to resolve any technical issues or ‘defaults’ you might come across in the process of building and designing your website.

In addition, most jobs today expect you to know how to code as a web designer.

Why should you care about web design anyway?

Your website is the face of your company.

If you think about it, the design of a website either attracts or repels a visitor.

In the digital world we live in, you show people what your business is all about through means of social media. This can happen either through a YouTube video, a page on Facebook, or LinkedIn, a blog post, a website or landing page.

Mainly, however, your website is one of the first things someone will check out when they hear about you or if they want to do business with you.

A website usually includes all the information about your company, your brand, or possibly you as an individual – if you are a freelancer.

And it provides an outline of the services you provide, and the mark you aim to leave on the world – your vision/mission.

Website design desktop 1

Components of a professional website.


For starters, coming up with your website’s written content should be one of your priorities.

What will you say on each page? How to write in ways that attract a visitor to read more?

Deciding on the content for each page, how many pages you’ll have, etc. can be quite daunting at first. If you aren’t someone with the skillset to create well-written copy, then you might want to find people specialized to do this.

At Online Solutions, we focus on working as a team with you. We bring the expertise, and you bring the vision. And we create content which combines copywriting with content writing in innovative ways.


After you have what you want to say ready, it’s time to make it look good.

Design – sets the vibe, sets the tone.

Sometimes, design can affect people’s trust. What we mean by that is:

If you are providing web design services, but your website looks pretty bad, then you are repelling your visitors from the first glance – you lose their trust.

The feel of the website plays a major role in how your content is perceived as well.

Some services you can find include web design in web development services. But you sure can find freelance web designers as well. Our team is made up of talented copywriters, developers, and web designers.

So now, the web designer will make sure that the colours and fonts and layout of your website match the vibe you want your brand to have.

The images, videos, and graphics are all important elements needed for both SEO and people!

What we mean by that is, you wanna optimize your pages for web crawlers, but you also want to optimize your writing for the people that will read it. It’s creating the perfect balance that makes web design so interesting!

You need to keep your visitors emotions on the edge by making the website visual. Aim to provide valuable information, offer freebies, and of course, make people feel that they have something to lose if they leave your site.

In addition, web design aims to make user experience (UX) as great as possible.

How? Our years of experience in this field have taught us that the more the internal links – the better. What we do, is basically build the website in ways easy for anyone to navigate. We set up links between your pages, we make the website straight forward to use and guide the visitor to find what they need fast (through headings, menus, and links).

This not only provides a good UX, but it also helps your website rank in Google search.

How we do web design differently at Online Solutions.

We believe that one of the beautiful aspects of web design is that the designer is free to put their creativity into play and let their visual skills and instincts create a masterpiece.

When we work with clients, we make sure to provide the best experience we possibly can.

We adapt our web designing strategies to your needs.

Given that we are a small company with few people, we give a very personal experience to every client.

We focus on you, your needs, and the goals we set.

As to what we would suggest to a website owner who decides to hire a web designer is – give freedom to your designers. Let them create without limitations and ‘don’ts’, and when they are done, give feedback and suggest the improvements you want.

Do not forget that an experienced web designer is essentially an artist with lots of skills, you might lack.

Trust them, but make sure you do your research as well – blindly trusting someone might not always be the best option.

If you keep yourself updated and informed about a subject, you can have a valid and reliable opinion on it. And potentially avoid many mistakes that come with unawareness.

web hosting cyprus 1
What is web hosting? Do I really need one?

When starting off a website, the web hosting questions start to appear. You soon find out that you probably need to get one of those web hosts…

But what is a web host really?

The web hosting subject is all over Google and YouTube, with blogs and articles giving you tons of information on what it is and if it’s needed.

And the answer always sums up to

Yes, you need a web host if you want to run a website.

At first, everyone is a beginner when it comes to websites and how exactly they work. Even the people who are experts now were beginners back in the days they were starting off.

We believe that knowledge of web hosting and what it consists of is vital. When you are informed you are more likely to make the right decisions when choosing to start off your website and avoid making costly mistakes.

Why do I need a web host to run my website?

Before we answer this we must understand what a server is.

Web servers are computers that are stored in spaces of very high security and controlled conditions, sometimes called data centers. These computers are the reason you are able to read this article right now on this website, from wherever you are. It interconnects users to websites and makes it possible for webpages to exist.

Now, what’s the relationship between a web host and a server?

Let’s draw a picture and it will all become very clear.

Imagine that our Earth is the server. Now imagine that every house on Earth is a website filled with furniture and materials which resemble the code, files, and images of the website. Houses need a piece of land to be built on, exactly like websites need space on a server to run.

The process by which a website owner pays to rent a space on the server is what we call Web Hosting.

massive area with thousands of computers called a data centre with lights

Different types of hosting.

The type of hosting you will choose will depend completely on your needs. It will also largely depend on your technical and coding skills as well as your website’s traffic.

Let’s Dive into 4 of the main types of hosting and let’s see which one suits you best.

Shared Hosting:

With shared hosting you basically have ‘server neighbours’ which you share the same resources (software) with.

You share the space you use on the server, with other websites.

black square with white lines representing the server, and a blue circle in front representing the space of the server you rent with little white houses representing the websites that share the same space on the server with you

This is the lowest budget choice and is almost always a good enough option for beginners.

However, bear in mind that shared hosting isn’t built for websites that get high amounts of traffic. In addition, if some of the hundreds of websites you are sharing resources with, get boosts of traffic, then your website’s performance might get hurt.

VPS (Virtual Private Server):

This type of web hosting can be considered as the ‘sandwich’ between shared hosting and dedicated hosting (covered in the next paragraph).

VPS hosting basically sums up to this:

You share the server with other websites, but your website has it’s own space on the server.


VPS hosting' should be placed right under the second paragraph of the section 'VPS Hosting

This option offers more flexibility in customization and control over resources. It also allows more storage space and possibly better performance than with shared hosting.

This type of hosting costs slightly more than shared hosting but a lot less than dedicated hosting.

A downside to VPS hosting might be that your site’s performance might still get affected by the sites you share the server with.

And bear in mind that, for VPS you might need some technical skills.

Dedicated Hosting:

This type of hosting basically means that you share the server with no one.

black square with white lines representing a server, and a house which indicates that you don't share the server with anyone

You have complete control over the software, and you can modify anything regarding security, functions, etc.

If you have a website that gets big amounts of traffic daily, then this hosting type might be the best option for you.

Dedicated hosting is quite pricy, and expertise is needed regarding the managing of the server.

If you are worried that you do not have the expertise needed to pull this off, you can purchase a dedicated hosting plan which will provide experts on server management. At Online Solutions, we host websites on our own dedicated servers, and we take care of all the technical operations for you.

Managed Hosting:

Managed hosting means that you have experts on software making sure your website will be performing perfectly (optimized, updated, etc.) It is versatile as a hosting type since it has different package deals that satisfy different needs.

Therefore, depending on the amount of traffic your website generates and other features you’ll choose to have, you will rent an appropriate space on a server. The space you rent on the server will be managed by the experts of the company you purchased your managed hosting from.

This means that you don’t need any expertise to pull this one off. And the cost of it depends entirely on your needs and the specific hosting plan you chose.


To sum things up…

Yes, it is vital for you to have a web host if you are serious about creating a website.

You have some good options regarding web hosting types, but we recommend you do some research before getting excited and purchasing the first web hosting plan you see on the web. Every website is different, it generates different amounts of traffic and has different needs.

All of the above translate to a specific type of web hosting that will be able to satisfy the needs of your website at the moment.

You can always switch from one hosting type to the other if you outgrow your current one.

Make sure though you are aware of what you are looking for upfront.

We can host your Website!

Online Solutions is proud to own dedicated servers, to host our client’s websites.

We have been involved in this area for years now. And our experience has taught us valuable lessons that we use to provide you with the best services we can.

Looking to launch your website? Do you need someone to guide you through web hosting and your options?

We would love to speak to you and help you out!

Lets chat!