Create Your Logo
Create Your Logo And Register Your Trademark From Cyprus

Whenever you think about a brand, the first thing that comes to your mind is its logo. A logo, in turn, is a trademark of a business that helps in customer retention. So, it is quite significant for every business irrespective of its size. Since a logo is a valuable intellectual property asset, you must register it so that nobody else can use it to sell their goods or services. The registration also prevents any possibility of future conflicts with any other business. Before you register your trademark in Cyprus, make sure your logo represents your business value and ethics.  

At Online Solutions, we create engaging and purposeful graphics that captivates your audience.  Our brand designers thoughtfully create graceful design that distils the spirit of your business. A logo is the identity of any business, and we have been designing logos for brands across Cyprus for a long time.

Our small island also allows foreign citizens and business owners to apply for trademark registration. Getting it done in Cyprus means extended protection as the country is a proud member of several conventions, including the WIPO (World Intellectual Property Organization). Its new trademark law published in June 2020 has simplified the registration process.

Steps to Register Your Trademark in Cyprus

  1. Conduct a thorough search at the registry of trademarks to find out whether any similar logo is already registered or not. This process may take a few weeks, and the search report is delivered by email. However, this step is not mandatory in Cyprus.
  2. Hire a duly licensed practicing lawyer in Cyprus and proceed with the process of filing the process of registration of your trademark along with paying the due fee.
  3. Once the Registrar received your application and the respective fees, he or she will thoroughly examine whether or not the logo adheres to Cyprus’s trademark law at the Department of Registrar of Companies and Official Receiver.
  4. If your logo met all the requirements, it will get a Next, a certificate of trademark registration is issued. It may happen that the Registrar will request you to furnish some additional information or provide some explanations before registering your logo as a trademark. Else, your logo will get published in the official gazette.

Once your trademark is registered, do not forget to renew it after seven years. After the first renewal, you must renew it  every fourteen years. Remember that the Registrar may refuse to register your logo as a trademark if it does not have proof that one can represent graphically. Sometimes, when it lacks a distinctive character or seems in conflict with the common moral principles, the trademark registration is refused. There may be many more grounds for refusal of registration.

Hence, choose your brand designer carefully. At Online Solutions, we understand every business is different. Therefore we create unique and clear graphics so that you can register your register your trademark in Cyprus without any hassle. Get in touch today for an incredible logo design.

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Defining Product Design and Its Significance

What makes you pick a brand of jeans and instantly identify its brand? Likewise, you might recognize a handbag from a specific brand just by its design, even if you have not yet seen its logo. Many things influence the designing of each product and the research and development teams spend countless hours picking the best designs. If you need to get the professional consulting for product design Cyprus based, then Online Solutions can help you. Our designing team is making rapid advancements in this regard.

What Makes Product Design So Vital

Every entrepreneur wants his product design to be outstanding. However, what goes behind the product design being unique? How does the design become so exclusive to that brand? Many factors guide in the product designs being specific to that brand’s, and they are:

  • Driven by User’s Convenience: Your product should be easy to open, look, and even use. If it is a smart television or a smartphone, it has to look great. That said, also, when packaging it, you must ensure it does not look drab or challenging to use. If the box in which it comes is difficult to carry around, you are not gaining anything.
  • Cost Efficiency for the Manufacturer: A talented designer from Marketing Works for product design Cyprus will take care of the product’s overall cost. The design of the item should be elevating its fame and user-friendliness. However, it should not be increasing the price overall. The designers will need to ensure the same.
  • Unique Design: Every entrepreneur wants his phone or his tee shirt to be unique. On consulting with the designers, he may come up with newer ways to make it so unique. As an entrepreneur, you will need to consult with industry specialists to get a touch of uniqueness to your product. However, in cases when you cannot go unique, packaging and marketing will have to take over.
Why Should You Focus on the design of Your Product?

It is a matter of now or never, and you cannot afford to delay in making your product special. The users should be finding the product stylish where you can afford to, and yet be happy to yours over others. These are the times when delaying in going for Online Solutions for product design Cyprus based will save you. A slight change in the product’s form or shape, color or size might influence your business figures drastically too.

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Website Design in a nutshell. What is Web design?

In a nutshell, website design includes the looks of a website.

Kind of like a house that is designed to look pretty and be practical. Web design includes everything from the content on the website, the layouts, and apps used to make it look the way it does. It is the process of selecting the appropriate images, videos, fonts, and colours. And also includes the functionality of a website, such as navigation, backlinks, and internal links.

More simply

The visual characteristics of a website and the way you experience it as a visitor, are a result of web design.

Coding is important for web designers 1

Does web design require coding knowledge?

If you want to pursue web design as a career you might be better off learning code and getting comfortable with it. Code allows you to go above and beyond the limitations of visual builders and editors provided by website builders.

In other words, code gives you the flexibility to make a website look exactly the way you want it to look. It also gives you the ability to resolve any technical issues or ‘defaults’ you might come across in the process of building and designing your website.

In addition, most jobs today expect you to know how to code as a web designer.

Why should you care about web design anyway?

Your website is the face of your company.

If you think about it, the design of a website either attracts or repels a visitor.

In the digital world we live in, you show people what your business is all about through means of social media. This can happen either through a YouTube video, a page on Facebook, or LinkedIn, a blog post, a website or landing page.

Mainly, however, your website is one of the first things someone will check out when they hear about you or if they want to do business with you.

A website usually includes all the information about your company, your brand, or possibly you as an individual – if you are a freelancer.

And it provides an outline of the services you provide, and the mark you aim to leave on the world – your vision/mission.

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Components of a professional website.

Content:

For starters, coming up with your website’s written content should be one of your priorities.

What will you say on each page? How to write in ways that attract a visitor to read more?

Deciding on the content for each page, how many pages you’ll have, etc. can be quite daunting at first. If you aren’t someone with the skillset to create well-written copy, then you might want to find people specialized to do this.

At Online Solutions, we focus on working as a team with you. We bring the expertise, and you bring the vision. And we create content which combines copywriting with content writing in innovative ways.

Design:

After you have what you want to say ready, it’s time to make it look good.

Design – sets the vibe, sets the tone.

Sometimes, design can affect people’s trust. What we mean by that is:

If you are providing web design services, but your website looks pretty bad, then you are repelling your visitors from the first glance – you lose their trust.

The feel of the website plays a major role in how your content is perceived as well.

Some services you can find include web design in web development services. But you sure can find freelance web designers as well. Our team is made up of talented copywriters, developers, and web designers.

So now, the web designer will make sure that the colours and fonts and layout of your website match the vibe you want your brand to have.

The images, videos, and graphics are all important elements needed for both SEO and people!

What we mean by that is, you wanna optimize your pages for web crawlers, but you also want to optimize your writing for the people that will read it. It’s creating the perfect balance that makes web design so interesting!

You need to keep your visitors emotions on the edge by making the website visual. Aim to provide valuable information, offer freebies, and of course, make people feel that they have something to lose if they leave your site.

In addition, web design aims to make user experience (UX) as great as possible.

How? Our years of experience in this field have taught us that the more the internal links – the better. What we do, is basically build the website in ways easy for anyone to navigate. We set up links between your pages, we make the website straight forward to use and guide the visitor to find what they need fast (through headings, menus, and links).

This not only provides a good UX, but it also helps your website rank in Google search.

How we do web design differently at Online Solutions.

We believe that one of the beautiful aspects of web design is that the designer is free to put their creativity into play and let their visual skills and instincts create a masterpiece.

When we work with clients, we make sure to provide the best experience we possibly can.

We adapt our web designing strategies to your needs.

Given that we are a small company with few people, we give a very personal experience to every client.

We focus on you, your needs, and the goals we set.

As to what we would suggest to a website owner who decides to hire a web designer is – give freedom to your designers. Let them create without limitations and ‘don’ts’, and when they are done, give feedback and suggest the improvements you want.

Do not forget that an experienced web designer is essentially an artist with lots of skills, you might lack.

Trust them, but make sure you do your research as well – blindly trusting someone might not always be the best option.

If you keep yourself updated and informed about a subject, you can have a valid and reliable opinion on it. And potentially avoid many mistakes that come with unawareness.

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4 Creative App Marketing Tips For Entrepreneurs

Marketing is an essential part of reaching out to your customers, whether it is for products or newly designed apps. You can create awareness amongst your customers about the company’s new apps through promotional messages or blogs. Moreover, the organization must also seek the best marketing strategy that will work great for promoting your app. Companies need to get their apps designed by experienced professionals. One can take apps Cyprus service from renowned company Online Solutions. Let us now see a few critical app marketing tips.

Go for Influencer Marketing

Influencer marketing is one of the best ways to market your apps. They have a large audience spread across the globe, and you can reach millions of people in a short time. Moreover, the influencers can state about the use, benefits, etc. of your apps. It will help potential customers to know how your company’s app can prove useful for them.

Leveraging Your Website

If you already have your company’s website that is functional and mobile-friendly, then it can prove as a great asset to promote your app. Nowadays, customers are tilted towards app shopping so if you have a company’s app, it will prove beneficial to reach out to every type of audience. You can promote your app through a pop-up or dedicate a section of your website for it. Companies based in Cyprus can avail apps Cyprus service from renowned professionals.

SEO-Optimized

Another great way to increase your app insights is through SEO optimization. You should opt for SEO services for your website that is promoting your app. Even relative keywords and backlinks to your app can also encourage the audience to download it. This marketing strategy will always keep you on the top of the Search Engine Rankings.

Social Media Marketing

The Companies possessing a tremendous social media following can also promote their apps through social media platforms. You can dedicate a blog for the same on Facebook, post an ad, pin it, or use the sponsored Ads on Instagram. All these considerable marketing ways will help you to reach out to the maximum audience and without spending any extra money.

App marketing can become easier if companies follow a strategic plan. IT will help the customers to know about the presence of your app in the market. The brands based in Cyprus looking forward to affordable and quality apps Cyprus service can reach out to the professionals at Online Solutions Cyprus.

GOOGLE ADS CYPRUS
4 Distinctive Ways to Make the Most with Google AdWords
4 Distinctive Ways to Make the Most with Google AdWords

The whole ordeal behind Google AdWords has a lot to do with how digital marketing has evolved. Despite a large number of methods of application, Google AdWords is still the most important of the lot. Implementation of these is done carefully, and here are some distinctive ways to use, as listed by Google Adwords Cyprus based firm:

Shift Focus on Prospects that are Unsure to Purchase at a Given Time

You might wonder what sort of argument may come up here while urging those who are unready to purchase or avail services. Google AdWords interpretation plays a significant part. Most of the advertisers focus on targeting high-buyer keywords as they consider them a source of conversion. Instead, targeting lesser intent-keywords will establish a new traffic flow altogether.

The Ability of SEO Objectives

SEO plays a distinctive role in triggering leads in search engines while considering digital marketing concepts. SEO plays an impactful role in generating organic leads that are not due to Google Ads. Although writing quality content and indulging Google AdWords Cyprus based services is a long term process, the practicality in conversion is always high. Much like paid traffic diversion, free keywords, thanks to SEO is a more practical way and establishes a long face run for any business firm.

Sensationalize Concepts

Google AdWords can turn the tables, especially if you are considering a quicker result. With this said, using sensational AdWords is sure to raise eyebrows, especially in those businesses, where the application looks believable. The process is time-consuming and has a weaker target volume, in comparison to the much relevant high-volume keywords. However, if you consider longer tail keywords with less search volume and have the potential to change the future, do not leave any stones unturned to make the most of the opportunity.

Analyze Customer Feelings for Good

Irrespective of brands and services, engaging with customer sentiment plays a resourceful part in turning the tables. With this said, trying out Google AdWords and carrying out campaigns to test a newer product is sure a productive way of going ahead with the business.

Afterthought

Google AdWords is best known to turn the fortunes of companies using these keywords extensively and productively. However, while doing or implementing any of the Google AdWords correctly, users should always vary of the rules and regulations, without which a potential site could get buried even with correct AdWords. In the end, if you are looking for a professional level help, avail the Google AdWords Cyprus based company, Online Solutions Cyprus for better assistance.

motion graphics cyprus
Motion Graphics Cyprus

Motion Graphics Cyprus : Redefining The Modern Business Scenario

 

Innovation is everywhere, and everyone is trying to make the most of it too. Motion graphics is one such innovation seeing great hiatus in popularity and use since the day one of its inceptions. We have to admit that we cannot have enough of these because of the way they are used in advertising. For motion graphics Cyprus based firm, Online Solutions is a great choice. We have creative minds working on different concepts to make businesses win more attention.

Areas Where Motion Graphics Work

You will find animated ads or posters- from subways to train stations, to airports, to shopping districts everywhere. These ads are not videos, and yet with bright graphics, they brighten up the area around them. They are so engaging and concept-driven that businesses are serious about using them.

The Work that Goes in Creating Motion Graphics

The first thing you can expect from the team of motion graphics Cyprus based firm is to understand your requirements. We will give you a few suggestions as per this requirement. Then we will work on a script to provide the story with a face and some magic. These scripts are going to give you a visually appealing streamlined informational graphics. Our designers then proceed to choose the shapes, the layout, and the colors. These colors and the movement of the graphics will be all done by the animators and graphic designers. We will take care of this flow or motion to ensure it goes with the design and your requirements.

Then we will animate and, after a basic artwork, put in the music or background sounds. The motion graphics Cyprus based firm, Online Solutions, will send it to you for approval. If you wish to send any feedback, we do the same. It is a specialized field and can bring more liveliness and say a lot in a few words itself.

The designers pick these graphics to be used in commercials or in infographics or presentations to be played in conventions and exhibitions. While it is one of the coolest new tools in the market, and every business is using the same, the execution and designing are different. This is what makes motion graphics the most unique and the most speedily catching up trend in the market.

Check out the Online Solutions successful projects to get a fair idea on how we have given more aesthetics to the simple logos or billboards.