Amazon FBA In Cyprus
Things To Consider During Accounting For Amazon FBA In Cyprus

Over the years, the shopping habits of consumers have rapidly evolved. They are now looking for new ways of enhancing their shopping experience with the help of technology. The pandemic has further added fuel to this changing trend, and millions of people now regularly visit e-commerce platforms. Amazon has become a household name because of the convenience it offers in online shopping. However, it has not only attracted consumers but also sellers from all over the world. After all, Amazon has more than 200 million customers that visit the platform every month. 

You may be aware that Amazon has recently redomiciled its EU headquarters to Cyprus. The small island country close to Europe, Asia, and Africa has gradually become a hub for e-commerce companies. Thanks to the fewer regulatory interventions, excellent infrastructure, and tax benefits, several companies have already made this smart move. Hence, if you have products that you want to sell by joining the Amazon FBA (Fulfillment By Amazon) program, you must remember a couple of things during accounting for Amazon FBA in Cyprus. Have a look. 

Update Your Charts of Accounts

You may already know that it is essential to update all the accounts you will use in your financial reporting. For example, some of the standard categories of charts of accounts are assets, liabilities, equity, revenue, and expenses. If you don’t update it, you may end up relying on inaccurate data and make poor financial decisions as an Amazon FBA seller. 

Go for Accrual Accounting

While it is true that most small business owners start with cash-based accounting, opting for accrual accounting is the best thing that you can do to grow your business with the Amazon FBA program. Instead of consistent demand, there may be sudden sales spikes or inventory fluctuations in your e-commerce business. So, this type of accounting proves beneficial to avoid unpleasant surprises. It will also help you to get a clear picture of your actual financial position. 

Run a Reconciliation Report

When you run a reconciliation report, you can spot inconsistencies (if any) between the bank and your credit card statements. It also helps in protecting your business from possible frauds. It will also give you actionable transaction insights that you can leverage to make informed decisions leading to higher sales achievement. 

Moreover, do not forget to put your efforts to generate additional revenue streams as complete dependence on a single sales channel may not be enough to thrive your business during unforeseen circumstances. Now, doing all these things may take a significant amount of time that you can otherwise use in growing your business. So, it is wise to hire a professional from Online Solutions to do the entire legwork of accounting for Amazon in Cyprus.

At Online Solutions, we offer comprehensive eCommerce solutions, including real-time inventory management to order tracking and accounting to social media marketing. We make it easy for you from every aspect and help you to reach your consumers quickly. Only you need to send your products, and our professionals will take care of the rest.

Create Your Logo
Create Your Logo And Register Your Trademark From Cyprus

Whenever you think about a brand, the first thing that comes to your mind is its logo. A logo, in turn, is a trademark of a business that helps in customer retention. So, it is quite significant for every business irrespective of its size. Since a logo is a valuable intellectual property asset, you must register it so that nobody else can use it to sell their goods or services. The registration also prevents any possibility of future conflicts with any other business. Before you register your trademark in Cyprus, make sure your logo represents your business value and ethics.  

At Online Solutions, we create engaging and purposeful graphics that captivates your audience.  Our brand designers thoughtfully create graceful design that distils the spirit of your business. A logo is the identity of any business, and we have been designing logos for brands across Cyprus for a long time.

Our small island also allows foreign citizens and business owners to apply for trademark registration. Getting it done in Cyprus means extended protection as the country is a proud member of several conventions, including the WIPO (World Intellectual Property Organization). Its new trademark law published in June 2020 has simplified the registration process.

Steps to Register Your Trademark in Cyprus

  1. Conduct a thorough search at the registry of trademarks to find out whether any similar logo is already registered or not. This process may take a few weeks, and the search report is delivered by email. However, this step is not mandatory in Cyprus.
  2. Hire a duly licensed practicing lawyer in Cyprus and proceed with the process of filing the process of registration of your trademark along with paying the due fee.
  3. Once the Registrar received your application and the respective fees, he or she will thoroughly examine whether or not the logo adheres to Cyprus’s trademark law at the Department of Registrar of Companies and Official Receiver.
  4. If your logo met all the requirements, it will get a Next, a certificate of trademark registration is issued. It may happen that the Registrar will request you to furnish some additional information or provide some explanations before registering your logo as a trademark. Else, your logo will get published in the official gazette.

Once your trademark is registered, do not forget to renew it after seven years. After the first renewal, you must renew it  every fourteen years. Remember that the Registrar may refuse to register your logo as a trademark if it does not have proof that one can represent graphically. Sometimes, when it lacks a distinctive character or seems in conflict with the common moral principles, the trademark registration is refused. There may be many more grounds for refusal of registration.

Hence, choose your brand designer carefully. At Online Solutions, we understand every business is different. Therefore we create unique and clear graphics so that you can register your register your trademark in Cyprus without any hassle. Get in touch today for an incredible logo design.

Significant PPC Trends To Acknowledge In Year 2021 1
Significant PPC Trends To Acknowledge In The Year 2021

Every business wants to stay on the top and advertising and marketing campaigns make the path smooth. PPC is one such ad campaign that helps you to reach out to your audience quickly. But, the previous campaigns were all about paid advertisements. With changing trends, the PPC campaign has also seen a drastic change. It includes cutting-edge technology and advanced PPC campaigns. You can also take pay per click services Cyprus from a renowned company like Online Solutions. Now, let us see the emerging PPC trends for the year 2021.

Using Social Media Platforms

The Social Media Ads campaign plays a significant role in advertising. You can find many Facebook and Google Ads being used for paid advertising. They are still the first preference of the companies since there are billions of users whose first preference to look out for products is Google or Facebook. But, in 2021, you must expand your horizon and switch on to LinkedIn, Instagram. Pinterest, Twitter, etc.

Opt for Video Ads

Video content is ruling the advertisement scene as they are great for making viewers understand your brand, contains aesthetic appeal, and is affordable too. It works great with the PPC campaign as many YouTube and Google vertical video ads include Bumper Ads. This gives a boost to the brand as they are short length ads that provide full insight into the company’s products and services. You can also opt for PPC Cyprus service to create bumper ads.

Automation

With PPC automation, the companies can now create excellent ad copies and automate their ads. By investing in this area, you can develop algorithms that work best for you and track customer conversions too. Moreover, by giving the work to the machines, you can also focus on your business. The organizations can outsource the PPC Cyprus automation work to the reputed service providers too.

Use Of Artificial Intelligence

The use of AI will help the companies to create efficient and effective ad campaigns. This will help in predicting the future of the CTR ads, analysis of the bids that will attract maximum traffic, optimize the keywords, track the impact of ads, etc. For using AI in your PPC campaign, you can opt for pay per click services Cyprus from professional PPC specialists. They will support you in designing impactful Google and Facebook Ads and much more.

To sum up, these are a few PPC trends that are going to rule in the year 2021. You can opt for the best pay per click services Cyprus from reputed Limassol, Cyprus company Online Solutions. Our specialized PPC experts will provide the right branding solutions.