With every great piece of content, comes a great strategy. At least, that’s how it should be. A brand’s strategy, especially in Cyprus, should define its marketing goals and outline how it can achieve them by bringing the brand’s purpose to life.  

A brand’s content in Cyprus refers to every funnel of their marketing – website, blog posts, social media, emails, SMS, and any other traditional medium. This means that there should be a strategy in place from the beginning of the year, outlining how the content for all of these channels will be cross-posted.  

Here are some tips on putting together a great strategy: 

1. Brand personality & tone of voice should be consistent, but methods should be updated regularly.
2. Embrace failure in order to accelerate success. In other words, experiment. Insights and ideas will arise from small-scale failure rather than from large-scale success. 
3. Review what has worked well in the past, and make sure to experiment with that. 
4. Understand your customer and your customer journey. Take advantage of rich insights from customer data, as it will facilitate help the process.  

A content strategy helps you identify new opportunities.  

If you’re a marketing manager in Cyprus or a content manager, your content should be focused around hot news topics which help in the effort to reach your brand’s target audience. You should identify your target audience before your strategy is put into place. That way you ensure that your goals are set right.  

To help with that, a good content strategy should outline all the ways that a marketer can use to follow news and trends and find story ideas.  

Finally, to ensure that your content marketing strategy remains on target, consider revisiting your strategy, core topics, and team processes on an annual basis. 

Looking for someone to put together your content strategy for you?  Then let’s talk!