Pyrsos - Online Solutions Cy

1. eShop Redesign & Development

We rebuilt the pyrsos.com eShop with WooCommerce, focusing on usability and conversion.

Key Features:

Mobile-first responsive design
Clear product categorization for charcoal, pellets, and accessories
Integrated checkout with secure payments and delivery options
Seasonal landing pages to support campaigns (e.g. BBQ season, winter fuel offers)
Conversion tracking setup for sales, add-to-cart, and checkout events

2. Google Ads & Meta Ads

We designed and executed paid campaigns to boost both awareness and sales.

Google Ads

Search campaigns targeting BBQ-related queries and product-specific intent
Shopping campaigns to showcase products directly in search results
Display and retargeting campaigns to re-engage previous visitors

Meta Ads

Product carousel ads and video creatives highlighting Pyrsos products in action
Seasonal campaigns tied to local BBQ culture and habits
Retargeting campaigns for cart abandoners and past customers

3. Social Media Marketing

We positioned Pyrsos as a lifestyle BBQ brand on Facebook and Instagram, not just a product provider.

Key Actions:

Consistent posting calendar with BBQ recipes, product tips, and community content
Interactive campaigns (polls, giveaways, engagement posts)
Story-driven approach to bring the brand closer to everyday BBQ culture in Cyprus
Paid boosts for reach and brand awareness

4. Email Marketing & Automation

To increase repeat purchases and improve customer retention, we introduced email marketing and automated flows.

Key Actions:

Welcome series for new subscribers introducing the brand and product range
Seasonal newsletters with promotions, bundles, and BBQ content
Abandoned cart automation to recover incomplete purchases
Re-engagement campaigns for inactive customers
Integration with automation tools to personalize offers based on behavior

5. Packaging & Creative Design

As part of our collaboration, we also supported the brand with creative design and packaging updates across multiple product lines, ensuring a modern look consistent with the digital presence.

A professional eShop designed for sales and user experience
Consistent traffic and conversions from Google Ads and Meta Ads campaigns
Stronger engagement and visibility through social media marketing
A functioning email marketing ecosystem generating repeat sales and customer loyalty
Packaging and creative design aligned with modern FMCG standards

Key Areas of Work

[eShop Design & Development] • [Google Ads] • [Meta Ads] • [Social Media Marketing] • [Email Marketing & Automation] • [Creative & Packaging Design]

What This Means for the Client

By aligning e-commerce, paid media, social presence, and retention strategies, Online Solutions helped Pyrsos strengthen its position as Cyprus’s leading BBQ brand in the digital age. Today, the brand combines strong retail visibility with an active eShop, consistent online sales, and a loyal BBQ community.

Let's Talk!

STEP 1

Book A Consultation

STEP 2

Get A Custom Strategy

STEP 3

Launch & Grow

TESTIMONIALS

      EXCELLENT  
   Based on 60 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Skevi Emmanouel 
 
 
 
 Trustindex verifies that the original source of the review is Google. THE BEST SUPPORT EVER
  
 
      Posted on Google  
   
   Ang P 
 
 
 
 Trustindex verifies that the original source of the review is Google. I am very pleased with the marketing team, who continuously improve their strategies as we progress. They prioritize us as clients and genuinely have our company's best interests at heart. Their innovative approach and expanding expertise help us market our business effectively. The team is friendly, easy to work with, and highly responsive. They handle critical feedback exceptionally well and pay close attention to even the smallest details. We have been working together for years, and their consistency, dedication, and long-term commitment to our success have been truly remarkable. Their ability to adapt, evolve, and stay ahead in the ever-changing marketing landscape has been invaluable to our business. Highly recommended!
  
 
      Posted on Google  
   
   MARIOS NEOKLEOUS 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the pleasure of working with Online Solutions, and I couldn't be happier with their service! From the very beginning, the team was professional, attentive, and genuinely committed to understanding my needs. They delivered exceptional results, exceeding my expectations with their creativity, technical expertise, and dedication to quality.
  
 
      Posted on Google  
   
   Eliza Panagiotidou 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top quality of service, attention to detail, quick response time, professionalism, collaborative approach, and value for money. Very happy to have chosen Online Solutions for my new website! Great job, I highly recommend them!
  
 
      Posted on Google  
   
   Doros Theodorou 
 
 
 
 Trustindex verifies that the original source of the review is Google. I can’t recommend Online Solutions enough! Their team is incredibly talented. From the initial strategy sessions to the execution of the campaigns, they’ve been professional, creative, and responsive always. I've seen fantastic results, and their expertise has made a significant impact on their clients' branding. As a photographer, they make my life easier during photoshoots and hence the results are always on point and high quality!
  
 
      Posted on Google  
   
   Marios Stadiotis 
 
 
 
 Trustindex verifies that the original source of the review is Google. From my personal experience, I can say that the team at Online Solutions are professionals, they know what they are doing and they do it very well. Also, whenever we assigned them some tasks, they took them on and delivered them to us in a short period of time and in excellent quality. Highly recommended!
  
 
      Posted on Google  
   
   Stephanos Psaras 
 
 
 
 Trustindex verifies that the original source of the review is Google. It is a real pleasure working with Online Solutions. Fast, reliable, and to the point. They have done a brilliant job with our website and their continuous support! Stephanos Psaras Director ANQOR LTD
  
 
      Posted on Google  
   
   Elana Butler 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys are professionals in their field. They clarify every detail and always give advice on the best way. Within 2 weeks they developed an absolutely fantastic website for me. As well as a Logo. I am very grateful that have chose them. Thank you, guys!
  
 
      Posted on Google  
   
   Nicole Pileidi 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the pleasure of working with Achilleas Aspris from Online solutions to create a website for my business, and the experience was nothing short of exceptional. From start to finish, he demonstrated unparalleled professionalism, expertise and a commitment to delivering a top-notch product.