SOLE MARE By the Sea - Online Solutions Cy

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Building a luxury Real Estate Online and Generating International Leads

• Client Overview

Client: Solemare by the Sea

Industry: Real Estate / Hospitality

Location: Sozopol, Bulgaria

Solemare by the Sea is a premium residential and hospitality project located on Bulgaria’s Black Sea coast. The development offers high-end apartments designed for modern seaside living, appealing to both lifestyle buyers and international investors.

• The Challenge

As a new development, Solemare needed to establish its digital presence from the ground up. The project required a strong visual identity online to match its premium positioning, along with a performance-driven marketing strategy to generate qualified leads.

Objectives:

• Build a stunning, user-friendly website
• Showcase the design, location, and lifestyle of the apartments
• Attract buyers and investors through Google and Meta campaigns
• Generate a consistent flow of qualified leads from international markets

HOW WE APPROACHED IT

1. Website Development

We designed and developed a fully responsive website tailored to the luxury positioning of the project.

Key Features:

• Elegant, modern design with full-screen visuals and video integration
• Intuitive navigation for apartments, amenities, and location highlights
• Contact and inquiry forms integrated throughout the site for lead capture
• SEO-structured content to ensure visibility on search engines

2. Google Ads

Once the site was live, we launched a performance-driven campaign strategy focused on visibility and conversions.

Google Ads: Search campaigns targeting high-intent queries like “apartments in Sozopol,” “beachfront property Bulgaria,” and “investment property Black Sea.” Geo-targeting included Bulgaria, Germany, Israel, and the UK.
Tracking: GA4 and Tag Manager were implemented to measure inquiries, brochure downloads, and contact form conversions.

3. Meta Ads Campaigns

To complement search campaigns, we created awareness and lead funnels via Facebook and Instagram Ads.

Carousel and video ads showcasing property visuals and seaside lifestyle
Retargeting campaigns aimed at users who visited the site but did not inquire
Lookalike audience targeting in international markets to expand reach
Conversion events tracked through Meta Pixel for optimization

META ADS

THE OUTCOME

A high-end, professional website aligned with the Solemare brand identity
Steady traffic growth from Google search and international ad campaigns
Qualified leads generated from both local and international buyers
Increased brand visibility in competitive real estate markets
Strong engagement on social media channels supporting the sales process

Key Areas of Work

[Website Design & Development] • [Google Ads] • [Meta Ads] • [Lead Generation Strategy]

What This Means for the Client

By combining elegant web design with targeted digital marketing, Online Solutions positioned Solemare by the Sea as a premium real estate development online. The project now attracts international leads consistently, giving the sales team a steady pipeline in an otherwise competitive market.

Let's Talk!

STEP 1

Book A Consultation

STEP 2

Get A Custom Strategy

STEP 3

Launch & Grow

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Website DevelopmentSEOEmail MarketingPaid AdvertisingConversionMedia BuySocial MediaBrandingGraphic DesignWebsite Hosting & Support

Contact details

TESTIMONIALS

      EXCELLENT  
   Based on 60 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Skevi Emmanouel 
 
 
 
 Trustindex verifies that the original source of the review is Google. THE BEST SUPPORT EVER
  
 
      Posted on Google  
   
   Ang P 
 
 
 
 Trustindex verifies that the original source of the review is Google. I am very pleased with the marketing team, who continuously improve their strategies as we progress. They prioritize us as clients and genuinely have our company's best interests at heart. Their innovative approach and expanding expertise help us market our business effectively. The team is friendly, easy to work with, and highly responsive. They handle critical feedback exceptionally well and pay close attention to even the smallest details. We have been working together for years, and their consistency, dedication, and long-term commitment to our success have been truly remarkable. Their ability to adapt, evolve, and stay ahead in the ever-changing marketing landscape has been invaluable to our business. Highly recommended!
  
 
      Posted on Google  
   
   MARIOS NEOKLEOUS 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the pleasure of working with Online Solutions, and I couldn't be happier with their service! From the very beginning, the team was professional, attentive, and genuinely committed to understanding my needs. They delivered exceptional results, exceeding my expectations with their creativity, technical expertise, and dedication to quality.
  
 
      Posted on Google  
   
   Eliza Panagiotidou 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top quality of service, attention to detail, quick response time, professionalism, collaborative approach, and value for money. Very happy to have chosen Online Solutions for my new website! Great job, I highly recommend them!
  
 
      Posted on Google  
   
   Doros Theodorou 
 
 
 
 Trustindex verifies that the original source of the review is Google. I can’t recommend Online Solutions enough! Their team is incredibly talented. From the initial strategy sessions to the execution of the campaigns, they’ve been professional, creative, and responsive always. I've seen fantastic results, and their expertise has made a significant impact on their clients' branding. As a photographer, they make my life easier during photoshoots and hence the results are always on point and high quality!
  
 
      Posted on Google  
   
   Marios Stadiotis 
 
 
 
 Trustindex verifies that the original source of the review is Google. From my personal experience, I can say that the team at Online Solutions are professionals, they know what they are doing and they do it very well. Also, whenever we assigned them some tasks, they took them on and delivered them to us in a short period of time and in excellent quality. Highly recommended!
  
 
      Posted on Google  
   
   Stephanos Psaras 
 
 
 
 Trustindex verifies that the original source of the review is Google. It is a real pleasure working with Online Solutions. Fast, reliable, and to the point. They have done a brilliant job with our website and their continuous support! Stephanos Psaras Director ANQOR LTD
  
 
      Posted on Google  
   
   Elana Butler 
 
 
 
 Trustindex verifies that the original source of the review is Google. The guys are professionals in their field. They clarify every detail and always give advice on the best way. Within 2 weeks they developed an absolutely fantastic website for me. As well as a Logo. I am very grateful that have chose them. Thank you, guys!
  
 
      Posted on Google  
   
   Nicole Pileidi 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the pleasure of working with Achilleas Aspris from Online solutions to create a website for my business, and the experience was nothing short of exceptional. From start to finish, he demonstrated unparalleled professionalism, expertise and a commitment to delivering a top-notch product.

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