why branding matters

Why is branding important? Branding is the developing and shaping of your brand, and it defines who you, as a brand, are, and want to be perceived by your customers.  

Some may and have argued, why branding is important. Well, here‘s a question – why isn’t it important? You won’t find a single answer for that. 

But you will, in fact, find a few answers why branding is important, and we’re going to give a few to you: 

Branding shows customers who you are 

Well-executed branding has a lot to say. Branding tells a story… If you don’t know who you are as a brand, then neither will your audience.  Every great brand should stand out and be understood by its customers!  

Branding builds an emotional connection

It allows you, if you choose the right branding, to deeply connect with customers, employees and the general public. People feel who you are through your branding.  


Great branding delivers results. At the end of the day, your brand is a business, and it deserves a great future. Part of the importance of branding is that a strong brand is essential to delivering the results you need. 

Branding leads to new things 

Sometimes even the greatest brands can be greater. Rebranding happens in many ways, and a common approach is a logo refresh. 

In Cyprus, we recently saw a debate in branding for the brand ‘Visit Cyprus’ 

Below is the original logo from 2013: 

No photo description available.

Source: https://www.facebook.com/VisitCyprus.cy/photos/a.493267688326/10152202701298327  

And below is the new logo released in June 2021: 

May be an image of text that says 'V CYPRUS'

Source: https://www.facebook.com/VisitCyprus.cy/photos/a.493267688326/10161064337578327  

There were many controversial views on this re-branding, which just proves how important your logo and your brand is.  

 At the end of the day, branding is how your company connects with customers, new and old. It’s how you communicate your brand’s values with them, and believe it or not, a lot is said about your brand’s values through your branding. Especially in Cyprus, where we are a small and local community.