In a nutshell, website design includes the looks of a website.
Kind of like a house that is designed to look pretty and be practical. Web design includes everything from the content on the website, the layouts, and apps used to make it look the way it does. It is the process of selecting the appropriate images, videos, fonts, and colours. And also includes the functionality of a website, such as navigation, backlinks, and internal links.
The visual characteristics of a website and the way you experience it as a visitor, are a result of web design.
Does web design require coding knowledge?
If you want to pursue web design as a career you might be better off learning code and getting comfortable with it. Code allows you to go above and beyond the limitations of visual builders and editors provided by website builders.
In other words, code gives you the flexibility to make a website look exactly the way you want it to look. It also gives you the ability to resolve any technical issues or ‘defaults’ you might come across in the process of building and designing your website.
In addition, most jobs today expect you to know how to code as a web designer.
Why should you care about web design anyway?
Your website is the face of your company.
If you think about it, the design of a website either attracts or repels a visitor.
In the digital world we live in, you show people what your business is all about through means of social media. This can happen either through a YouTube video, a page on Facebook, or LinkedIn, a blog post, a website or landing page.
Mainly, however, your website is one of the first things someone will check out when they hear about you or if they want to do business with you.
A website usually includes all the information about your company, your brand, or possibly you as an individual – if you are a freelancer.
And it provides an outline of the services you provide, and the mark you aim to leave on the world – your vision/mission.
Components of a professional website.
For starters, coming up with your website’s written content should be one of your priorities.
What will you say on each page? How to write in ways that attract a visitor to read more?
Deciding on the content for each page, how many pages you’ll have, etc. can be quite daunting at first. If you aren’t someone with the skillset to create well-written copy, then you might want to find people specialized to do this.
At Online Solutions, we focus on working as a team with you. We bring the expertise, and you bring the vision. And we create content which combines copywriting with content writing in innovative ways.
After you have what you want to say ready, it’s time to make it look good.
Design – sets the vibe, sets the tone.
Sometimes, design can affect people’s trust. What we mean by that is:
If you are providing web design services, but your website looks pretty bad, then you are repelling your visitors from the first glance – you lose their trust.
The feel of the website plays a major role in how your content is perceived as well.
Some services you can find include web design in web development services. But you sure can find freelance web designers as well. Our team is made up of talented copywriters, developers, and web designers.
So now, the web designer will make sure that the colours and fonts and layout of your website match the vibe you want your brand to have.
The images, videos, and graphics are all important elements needed for both SEO and people!
What we mean by that is, you wanna optimize your pages for web crawlers, but you also want to optimize your writing for the people that will read it. It’s creating the perfect balance that makes web design so interesting!
You need to keep your visitors emotions on the edge by making the website visual. Aim to provide valuable information, offer freebies, and of course, make people feel that they have something to lose if they leave your site.
In addition, web design aims to make user experience (UX) as great as possible.
How? Our years of experience in this field have taught us that the more the internal links – the better. What we do, is basically build the website in ways easy for anyone to navigate. We set up links between your pages, we make the website straight forward to use and guide the visitor to find what they need fast (through headings, menus, and links).
This not only provides a good UX, but it also helps your website rank in Google search.
How we do web design differently at Online Solutions.
We believe that one of the beautiful aspects of web design is that the designer is free to put their creativity into play and let their visual skills and instincts create a masterpiece.
When we work with clients, we make sure to provide the best experience we possibly can.
We adapt our web designing strategies to your needs.
Given that we are a small company with few people, we give a very personal experience to every client.
We focus on you, your needs, and the goals we set.
As to what we would suggest to a website owner who decides to hire a web designer is – give freedom to your designers. Let them create without limitations and ‘don’ts’, and when they are done, give feedback and suggest the improvements you want.
Do not forget that an experienced web designer is essentially an artist with lots of skills, you might lack.
Trust them, but make sure you do your research as well – blindly trusting someone might not always be the best option.
If you keep yourself updated and informed about a subject, you can have a valid and reliable opinion on it. And potentially avoid many mistakes that come with unawareness.