Email marketing was one of the first forms of lead acquisition digitally. In Cyprus, email marketing is primarily used to send a promotional message to a selected audience of recipients. It is also used for informational messages, like when something new is coming, or when there is a new offer.
So, why is email marketing a good digital tool? It is a good tool to reach your audience, create an impact, and ensure that their opinion of your brand is understood. And, one of the best things about it, is that is Is free. Of course, if you pay, you do get better benefits, just like with anything. However, if you don’t have a budget, you can still reach your audience through emails without paying.
According to Content Manager Institute, 87% of companies use emails to bring information to their clients. It is the third most used online channel, after social media & websites.
Many brands create email marketing strategies, to have a complete plan for emails. There isn’t one industry that should not partake in email marketing. It is considered a must now.
As a marketing agency in Cyprus, this is a service that we offer.
A list of email marketing services that we offer at Online Solutions to our clients are:
- Newsletter design
- Newsletter copywriting
- Email strategy
- Mass mailing campaigns
- Transactional emails
- Informative emails
- Campaign statistics report
Finally, email marketing allows you to analyze the behavior of your subscribers: the analytics you can retrieve from your email marketing is very useful to your marketing strategy.
For a good email marketing plan, get in touch with us.
