As involved in the world of eCommerce and website building for years now, we have heard a lot and had our experiences with the Wix builder. And even though to some extent the platform looks promising, we have grown to see a few disadvantages to using it in some cases.

First things first. Wix is a website builder. It’s a platform that allows users to build their own websites through it (similar to Squarespace, Weebly, etc.) Some of the advantages of the platform are that it is affordable (it has low pricing both for websites and eCommerce). In addition, it gives you a variety of themes to choose from, allowing you to make your website look professional. Lastly, it is easy to use because of its live editing and has a support team ready to answer any questions.

If there are so many advantages to it, why should you not use it?

  1. No deep analytics

Well, it always comes down to what you want from your website or eCommerce. If for example, you are at a place in your journey where you’d benefit from deep analytics, and numbers to support your decisions in the long run, then Wix might limit you on that.

The analytics the platform offers include some basic and traffic tracking analytics, but that’s as far as they go. If you want to dive deeper into your business and see what works best, what doesn’t, and why, then Wix perhaps isn’t the best option for you.

  1. Limited creativity

Even though we stated as an advantage that Wix allows you to create professional-looking websites, it still operates on drag and drop. This in some cases might limit your creativity. On a more positive note, however, you can still get creative with Wix if you have a lot of time to focus on customizing it and playing around with the designs.

  1. Not the most SEO-friendly option

As you might already know, we not only specialize in SEO but also consider it one of the most vital aspects of a successful business online – and you should too. Even though Wix does offer some basic SEO guidelines, the platform isn’t as progressive on SEO as someone would hope. Therefore, if you are just starting out, maybe Wix can be useful. However, if you are looking at this from a long-term perspective, then the platform might limit you in the SEO domain.

  1. Slow page loading

Building from our previous point, page loading is a vital part of quality SEO. It’s simple – websites that load slowly, will likely throw users off, and thus are not ranked as high on Google.


Deciding whether you’ll use Wix for your website or not, should perhaps depend on which stage of your business journey you are in, and what your specific needs are. If you are looking to build a long-term online business, care to find out more about your customers, want to use this time to improve your SEO, and have the freedom to design, create and customize, then Wix might not be the best platform for your needs.

Furthermore, if starting a website seems a little overwhelming to you right now, our team specializes in both website development and SEO, and we are ready and excited to help you out and guide you through the process.