What is Local SEO?

Local SEO is basically the practice of optimizing a website in such a way that will increase traffic generated to that website, from local searches. For example, if someone is Googling ‘Asian Restaurant’ and the location they are googling it from is Marina Limassol – Google will show Asian Restaurants located near the Marina area.

Therefore, if you have a business with a physical location and wish to see customers visiting you, local SEO should be one of your priorities.

With effective local SEO practices, Google will rank you in the Map Pack!

What’s a map pack?

Every time you google something that has a physical location, Google shows you a map pack. It usually displays 3 results at the top and an option to ‘show more results’ beneath them.

An interesting thing about map packs is that even the smallest change in location of the person making the search will affect the results appearing.

We believe it’s fair to say that most of us check out the map pack suggestions first. And the reason for this is because they are often on point and give us a lot of useful information fast (such as the location of the restaurant, the restaurant’s website, the restaurant’s phone number, etc.).

Therefore, if you are a restaurant owner, or own a retail store, or really, any other business where your physical store’s success is vital for the success of your company, then it’s probably important for you to rank at the top results of map packs.

Optimizing for SEO local results

Since this is a whole different topic and needs to be covered in-depth, we will link some pages where we think can be of value to you. The links below will explain some basic SEO practices to help your business rank in local searches.

• https://www.youtube.com/watch?v=EceSgY9bDnc
• https://backlinko.com/local-seo-guide
• https://www.wordstream.com/blog/ws/2018/10/12/local-seo
• https://blog.hubspot.com/marketing/local-seo
• https://youtu.be/c-h3GxHofcA
• https://youtu.be/F7vbg3wskZk

If, however, you do not have the time to invest in SEO yourself and learn all of the strategies that come with SEO optimization, we’ve got your back!

At online solutions, we have mastered the art of local SEO, and we are currently helping hundreds of our clients with ranking at the top of search results in Cyprus. If you really want to do SEO the right way, but you don’t have the time to do it yourself, don’t hesitate to give us a call!

We’ll check out your website, we’ll track your current position in search results, and we’ll help you make the top!